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Some time ago, Google acquired the domain as an URL shortener exclusively for its own services (e.g. Tech Crunch).

So far, I haven't seen it in use anywhere, and it would be very useful for long links such as those from the public data explorer.

None of the news reports I read mentioned when it could be used.

Can I already use it or are they still working on it? Is there a release date?

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2 Answers 2

up vote 2 down vote accepted

Yes, it is. See the screenshot below. I just used it moments ago (7th of September 2011).

enter image description here

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According to the official Google blog, sends you only to webpages that are owned by Google, and only Google can create shortcuts.

When you open web page, it says:

You’ve arrived at this page because you typed or linked to “”, Google’s official URL shortcut just for Google websites.

Whenever you see a short “” link, you can trust that it will always take you to a Google product or service.

We also have a public URL shortener at You can use this to shorten up URLs across the web.

Note: Google announced on 18/7/2011.

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It's Google's business to create content based on their user's input (search strings, location coordinates, etc.). As far as I understand it, will only be able to be used from inside a Google application (e.g. the "Link" link in Google Maps will produce a short link instead of today's mess). But so far I've seen nothing like this. – Legate Aug 4 '11 at 12:24
@Legate - There's a Maps Lab, which currently uses to produce a shortened URL. – Joel H Aug 5 '11 at 0:25
@Joel H I see only seven Maps Labs at the moment and none of them has to do with URL shortening. – Legate Aug 5 '11 at 8:23
It may have broke with the recent UI changes. – Joel H Aug 6 '11 at 0:39

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