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I'd like to send bulk email to Groups in my Gmail Contacts. I'd like the email to be addressed to people by their first names. Is this possible? Do I need to use an app that integrates with Gmail Contacts for this?

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You can search for apps that offer newsletters for Google Apps, for example MailChimp. As far as I know most of them use the contacts in your Google Apps account, but that might be something to check for.

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