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What are the advantages of using the Gmail app for mailchimp rather than just

In particular I'm looking to use groups from my Gmail contacts list to send bulk email, with emails addressed to people by their first names. Can that be done, for example?

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closed as primarily opinion-based by Eight Days of Malaise, Jacob Jan Tuinstra, Alex, ChrisF Dec 16 '13 at 23:22

Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise.If this question can be reworded to fit the rules in the help center, please edit the question.