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When you share a Zip file in Google Drive, you land on a page to view all the files inside the zip file and to download the entire file the user has to click File → Download. I've noticed a lot of users don't get this so I actually have to tell them to click File → Download when all I really want to do is give them a link to directly download the file.

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I found out that for some reason, the direct link works only on the current file version. If I update the zip files and upload it again to Google Drive, with the same name, the direct link I have created before goes to the old version of the file and not the new file. So I have to create a new direct link, which doesn't help so much. – Guy May 7 at 9:57

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For the moment, you have to build the URL manually.

https://docs.google.com/uc?export=download&id=YourIndividualID

Where YourIndividualID is the ID of the respective document (zip file). You get it either from the URL or by clicking File → Share and copying it from the sharing URL.

Source.

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