As a way to compare web-apps, seeing how they rank can give a sense of how much traction a site has. Some web-apps require a commitment, both in learning them and as a place to store data - eg a todo web-app. If an app has enough users, the company is more likely to stick around and have the resources to make improvements.
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When ranking a website I usually take a look at a few factors which also includes social ranking.
In addition to website rank, I make it good practice to check out the company's weight in the social-sphere. Some tools I use to measure influence, engagement and what their peers think of them are:
These tools will help give you a more rounded view of not just how the company's site performs (anybody can pay for thousands of backlinks) but how they engage with their community in the social space. If they are an influencer and have 30,000 followers you can assume they are going to stick around for the long haul. Good luck in your research! |
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A good way to compare relative traffic of two different sites is to use compete.com. You can put in the URLs and it will plot the estimated traffic of both. Be sure to read the documentation on their methodology. It's not dead-on accurate, but is probably good enough for the purpose you describe. |
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That would be Alexa. You can also compare the popularity of websites with Google Trends. |
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You can use service from ComScore to know the traffic that website got |
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Quarkbase is good, tracks alot of the social media side of things as well |
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