We've got a company facebook page, we rarly update it, or engage with our audience, but today i went on to google analytics for our company website, and saw this .
To put this into perspective we usually get between 1 and 0 people coming through facebook each day to our site.
Along with the increase in traffic we got a large increase in likes, we have no idea who these people are, or why so many people have visited our FB page and then clicked on our website. (i recon about 6000 people must have been on our FB page today, baring in mind that only a small % of them would then click though to our company website.)
Does facebook have built in analytics to :
- Stat's ie how many page view our company page has had today
- a referals view ti see were these people came from
Is this real or could it be a malicious bot ?