I have set up a facebook page for my service, but not using my personal account (I created a new account especially for this purpose). Now when I log in, I go directly to that page and that is all I see. My question is how can I see the profile itself? Friends, Messages, ect...for the new account I have set up? Why do I see just the page and not the profile itself?? Please help.
As @phwd correctly states, it sounds like you're using a business account.
From Facebook's official help: