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screen shot

The picture above shows what I am referring to. I'm looking for a way to change these " A, B, C, ..." labels to describe better the content below each.

A would contain what date,
B what length I run, etc.

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You don't. Generally you'll put header text in row 1. You can "freeze" the row so that it is always displayed when you scroll. – Al E. May 13 '13 at 16:34
Have a look at this answer: webapps.stackexchange.com/a/39274/29140 – Jacob Jan Tuinstra May 14 '13 at 7:14

In Excel these are called Headings and can be hidden or the letters changed to numbers and/or arranged right-to-left rather than the conventional left-to-right but in Google Docs is seems those options are not available. In practice there seems no way to change the Headings in Google Docs.

As suggested by @Al E. the conventional approach is to put the likes of what date and what length in Row 1. Where the spreadsheet has many rows it can be convenient to keep this Row1 visible even when scrolled down - hence You can "freeze" the row so that it is always displayed when you scroll. and @Jacob Jan Tuinstra's link in the comment above to Set the headers in a Google Drive spreadsheet to move on screen as I scroll down where how to do so is described.

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