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Facebook now allows non-admins to invite their friends to like a page, if some of your friends already like that page.

This article says that we shouldn't ask page fans to "invite their friends to like a page", but I couldn't find anything about it in the Facebook Pages terms.

Is it ok to ask page fans to share the page with their friends? (or invite their friends to like it)

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What do you mean by illegal? Like will you be prosecuted to the fullest extent of the law, or does Facebook frown upon it? –  batpigandme Jun 4 '13 at 12:50
    
Like Facebook removing our page... –  Omne Jun 4 '13 at 15:44
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up vote 3 down vote accepted

I disagree with your opening statement. As written in Facebook's official Help Center, only Page admins can formally "invite" friends to a Page. Non-admins can share the page with others, but not formally invite.

The portion of the article that you are quoting is referring to the prohibition against using Facebook features and functionality specifically when running (or promoting) a promotion.

As part of one's day-to-day engagement with fans, it is perfectly acceptable to include "calls-to-action" such as "invite your friends", ... etc.

BTW: not everything written in this article is (currently) correct. For example, many of the restrictions regarding what can or cannot appear in the Cover photo have been relaxed. The main restriction that remains is the "20% text rule".

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It seems it's a new feature, if some of your friends already liked a page, Facebook allows you to invite your other friends to like it too, you can find its link under the list of your friends which liked a page. –  Omne Jun 4 '13 at 15:49
    
Ah, yes. I now see it. However, it is bit misleading! Facebook allows me to "Share this Page with more friends", but what gets sent out is indeed an invitation ("<NAME> has invited you to like <FAN PAGE>"). –  Yosi Mor Jun 4 '13 at 16:16
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