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I want to know if I can send a private message to a fan of my page as the sender is the page itself which is created by me so that the fan can not identify me?

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As of now you can not initiate a conversation with a fan. If the person starts the conversation, yes, you can. But you can't send the first message.

What you can do is create a post (on your page) for that person asking him/her to contact you and tag the person.

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Facebook has recently changed this process and you can now send messages as a page admin.

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