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There is a rule on Twitter: "If your updates consist mainly of links, and not personal updates", but I have found some accounts (like @nytimes, o a local one @elcomercio, both newspapers) that do so.

I am building a website that will send tweets with links to my site (and it updates hourly) but I am afraid of being banned.

I have read that sending updates without links can help, but how do those account work?

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Maybe your website can post a title or a description next to the link... but personally I think this is mainly based on the "report spam" button and unless a ton of users flag your account, Twitter won't even notice it. –  André Daniel Mar 21 '14 at 13:07

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