Web Applications Stack Exchange is a question and answer site for power users of web applications. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I have a website. To track the mail address of my users on Google Analytics I include the following script:

     1,                   // Slot #1
     'email',             // Variable name
     'email@example.com', // Variable value
     1                    // Scope = visitor-level, optional

I'm not a frequent user of Google Analytics.

How can I see the individual email address of users in the GA web tool (no premium account)?

share|improve this question
up vote 2 down vote accepted

You need to create a report for your custom variables under AudienceCustom variables: Custom variables menu item

From here, click Customize:

Customize menu item

Under Dimension drilldown, you should be able to find your custom variables in the list:

Custom variables

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.