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Is there a way to set localisation settings for Google Now?

Specifically, I want to change the fact that if I tap on the score of a football game, Google Now searches for "soccer" instead of football. Since the only country in the world that calls football "soccer" is America, that search returns mostly American results, which are quite useless to me.

My address on my Google account is in the UK, my language is set to British English and my phone is localised to the UK. I suspect that Google Now results are already localised to an extent and that they overlooked this particular issue.

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"Since the only country in the world that calls football "soccer" is America" ahh, I'm not sure that's true! –  MaryC.fromNZ Aug 20 at 10:04
    
"Since the only country in the world that calls football "soccer" is America" Ahh, I'm not sure that's true. In ireland "football" means gaelic-football, while the other round-ball sport is called "soccer". In New Zealand, football is short for rugby-football, and scooer is, well, soccer! –  MaryC.fromNZ Aug 20 at 10:04

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