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Do you know of an easy way or useful app that calculates the % increase in the # of tweets my content gets month over month? Thanks in advance for your suggestions!

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If by "content" you mean articles you post on your website that get tweeted, you can track hits generated through Twitter by installing Google Analytics on your site & configuring it to show visits referred by Twitter.

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You could try something like klout which will give you a general overview..

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