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I need to understand, from a users point of view (layman terms), what is it that makes search engines rank web apps above others when returning search results.

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closed as too broad by Eight Days of Malaise, Jacob Jan Tuinstra, Alex, jonsca Jul 27 '14 at 21:00

There are either too many possible answers, or good answers would be too long for this format. Please add details to narrow the answer set or to isolate an issue that can be answered in a few paragraphs.If this question can be reworded to fit the rules in the help center, please edit the question.

I think this question is about SEO and belongs on stackoverflow.com. Or maybe I just don't understand what you are asking. Why does the layman care about Google or Bing's inner workings? – Prestaul Jul 1 '10 at 18:49
up vote 3 down vote accepted

It's hard to give an answer in layman's terms because the details of the formulae used are secret. This means that while people can make educated guesses, they might well be wrong in detail.

There are various things that govern the process. The two most obvious that spring to mind are:

Incoming links - the more sites that link to yours mean that yours is seen as a more authoritative site and so is ranked highly.

Content - if the content of the site matches the title (and to a lesser extent keywords in the HTML) then it's seen as a "good" site. This content is both the body text and the headings used on the page. Sites used to add common search terms to their keywords in an effort to "fool" Google into ranking their site highly. Google now pretty much ignore keywords, but it's still worth adding relevant ones.

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