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I suspect it varies between publishers, but is it known to what extent Google limits page views in Google Books? Rough estimates are fine.

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Publishers upload books via the Google Books Partner Program (http://books.google.com/googlebooks/tour/). A publisher sets the fraction of a book that can be previewed. This is how the help page describes it:

You have control over the percentage of pages that a user will be able to view during a 30 day period. This value can be set between 20% and 100%. Partners can also choose to make their book 100% browsable with the option to download a PDF.

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