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Google Apps Script (GAS) can be used in four explicit ways:

  1. creation of a customized function from within a worksheet, like =CUSTOMISED(A4;TRUE)
  2. creation of a script from within a worksheet, like menu's, automated tasks
  3. creation of a script from within google sites, performing business logic
  4. stand-a-lone web application (script.google.com),

Furthermore, it allows you to access many of the Google Apps via services, making it a powerful tool.

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