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Google uses a proprietary format called “kix”, which was introduced with the then new editor a few years ago. The basic structure of a kix file isn't comparable to structured markup (like docx which is basically a zipped collection of XML files holding content and styles) but rather like a data file which starts with the textual content followed by styling ...


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You need to switch the default text editor being used to adjust the HTML code from Rich Text to Plain Text/HTML in Account → Preferences → Text-editor. The rich text editor apparently changes some of the tags such as <embed>, <table> etc to <p> tags automatically. The plain text editor comes with HTML editing enabled by default.


It happens because <cite> is on an unpublished list of tags that are automatically removed. To fully control the HTML that appears on a text post, you'll need to change your Text Editor settings to Plain text/HTML You can set it here: Settings (Gear icon) → Dashboard (on sidebar) After that you would be able to use HTML tags like <cite> ...

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