About 90% of emails I send out in Gmail: 1. Need to be labeled 2. Can be labeled based on a simple filter (e.g. specific "To:" address)

Can I automatically apply labels to send emails when sent; based on filter(s)?

(P.S. I'm aware I can manually assign a label by going to "labels" menu when composing email; as well as filter any unlabeled sent mails and mass-apply the label later. I'm looking for more automated solution).


1 Answer 1


I created a filter based only on a To: address.

Matches: to:([email protected])
Do this: Apply label "Testing"

When I sent a simple message to that address, the message ended up with the "Testing" label. The only downside would seem to be that the message is automatically marked as "read", I expect because it's a sent message.

So the answer would seem to be Yes, you can create filters that act on messages as you send them.

  • I don't particularly mind that downside, i'll test this and accept if it works for me. Thanks!
    – DVK
    Jul 7, 2017 at 3:07
  • The trouble with this is that applying labels isn't really what I am after. Google seems to overload the "folder" concept onto labels, and "folders" is why I want labels. It is of no value to me to have labeled emails in my sent "folder". I want them to appear under the label I've tagged them with. Nov 24, 2019 at 2:09

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.