I'm seeing more and more occurrences on Amazon of the following phenomenon: a product with good ratings (usually 4/5+) has reviews that refer to a different product. (Sometimes this happens for brands that have a large number of products, rather than for random drop-shippers.) For example, this USB-C hub has reviews talking about its solar charging capabilities.

Solar charger swapped with USB-C hub


  1. Is there a name for this, or more information about this practice? What is going on? Does one seller buy an existing product listing for its reviews, then replace the product?

  2. This seems to blatantly violate the spirit of Amazon's selling policies, but not the letter. What recourse does a buyer have here? That page has a link to report violations, but it's only available to sellers.

  • I was able to access the chat on this page - amazon.com/hz/contact-us/foresight/hubgateway-csp which allowed me to report the ASIN of the offending page and I was assured it would be reported to the correct department. Whether that actually happens or not, who knows. But at least I made an effort.
    – user318973
    Commented Nov 10, 2023 at 18:36
  • @user318973: what exact chain of options did you follow on that page? Has the offending item been addressed now, 10 days later? Commented Nov 21, 2023 at 5:47

1 Answer 1


UPDATE The practice was called "review reuse fraud" in this Buzzfeed article:

The mismatch between the product and the review may appear random, perhaps a glitch, but it’s a deliberate tactic Amazon sellers use to accumulate reviews. They take an existing product page, then update the photo and description to show an entirely different product. By retaining all the existing reviews, the new product looks more tested and legitimate to shoppers — and in the world of online reviews, quantity is key. More ratings make a product appear to be more well-reviewed and, ultimately, boosts sales.

A single page can be manipulated multiple times over the years. Based on the reviews for a hair-straightening brush sold by AsaVea, the listing was for an SPF 30 lotion in 2006, and then a deodorant in 2010, and then a St. Ives face scrub in 2012, and then a mascara in January 2018, before ultimately becoming a hair-styling tool.

Longtime Amazon customer Marat Nepomnyashy was scrolling through his Amazon purchase history earlier this year, when he noticed pictures of products he didn’t buy. He clicked on the product page, and was surprised to discover that an extended battery he bought in 2014 was now a ZeroLemon clip-on Bluetooth speaker. “I realized that the product sold has been switched, and my positive review was now promoting this new product that I had nothing to do with.”

After talking with Customer Support, I found out that the most direct way of reporting swapped product listings is to email cs-reply@amazon and mention the product's ASIN.

UPDATE 2024: Amazon's customer support started being aware of the practice. I chatted them up and opened the conversation with

Hi, are you familiar with review reuse fraud?

They were:

sellers commandeer a product page with many real positive reviews and change the product photo and description

From there they took note of the product and confirmed it was reported a day earlier already.

  • 1
    On 2020-09-15, I tried emailing that address out of the blue, and I got an automated response that said emails to that address are not read.
    – daveloyall
    Commented Sep 17, 2020 at 17:57
  • @daveloyall: Whatever group at Amazon that tries to deal with customer feedback on fraud, is doing a horrible job. I've been trying for more than a month to report a blatant example of review reuse fraud, and every single person who ended up reading my reports, was completely clueless about the issue. Some thought I was talking abut fraudulent reviews and directed me to email review-appeals@, which was useless. Others were just (sorry) dim. Nobody seemed to actually care. Most likely cheap outsourced labor. Commented Sep 18, 2020 at 22:12

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