Sometimes I may prefer results that have a certain term:
resize image bookmarklet +chrome
In this example, I want a bookmarklet to resize images. Preferably, I want one that works in chrome, however the term "chrome" isn't required... it's just "nice to have."
Other times I want to exclude a word:
Apple contact sync -iPhone
Here I'm looking for a way to sync contacts but not to the iPhone.
The problem with this query is that it will exclude all pages that have the word "iPhone" anywhere. Now, imagine a blog or site has the exact information I want, but it's excluded from the results since it has a "links" side bar which has the word "iPhone" in it. Basically I want the main content of the page to not include the word "iPhone", or even if it does, to not be the main focus of the content.
Here's an example you can try it out on:
- If you use the search query
"from the clever ad campaigns", you will get the result Motorola Droid accessories - CNET Reviews. Now if you add
-iphoneto the query, the result will no longer appear. You will notice that the linked page has the word "iPhone" mentioned only once on the page and its not even in the main article's text (it's on the bottom in the
(I'll try to find better examples... if you can think of any please let me know.)