When I type "product.name" or "product.id" into a cell, it's auto–formatted as a URL (different colour, underlined, hover shows it as an external link). But it's not a URL, it's plain text.
Similar text like "product.periodLength" isn't converted to a URL.
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I've tried setting the formatting to plain text and using a leading single quote ('), but it doesn't stop the text being formatted as a URL.