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Equivalent of a “fan page” in Google+?

I have seen that some sites like IGN, PCGamer, etc. have created, few hours ago, their Google+ profiles. I suppose then that Google removed the previous limitations.

Where can I create a business profile for my web community? I search around and didn't find how to do it.

marked as duplicate by ale, codingbadger Nov 8 '11 at 15:09

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