How do I move websites from one profile to another in Google Analytics?

Question

I added several websites to Google Analytics and created an individual profile for each, not realizing what I was doing. How do I move websites from one profile to another?

Answer 1

Actually, Google considers profiles as subsets of data of a particular site (source), so ideally you should have the entire set of data for that site at the web property level, thus being able to delete different profiles for a particular site without losing the original data. Now (and this is pure speculation), I think this is the reason they don’t offer this option/feature. See this help page as well.

Answer 2

You can move your Google Analytics account to a different Google Account by making that Google Account a second administrator to your Analytics account:

1. Sign in to your Google Analytics account
2. Click Access Manager
3. From the Existing Access table click Add User
4. Enter your alternate Google Account's email address, last name, and first name
5. Select Account Admin as the Access type
6. Click Finish

Now you can sign in to your Analytics account as the new administrator, and you can delete the original account administrator, if you choose to.

Answer 3

After spending 20 minutes in the Analytics help section and in my own Analytics account I am fairly sure that there is no way to transfer profiles. Neither on the start page of the help section nor on the Web Properties, Profiles, and Report Data Basics is there any indication that this might be possible.

It appears that the only way to do so would be to delete the profile and then re-create it under the desired account. But then you lose all your data.