I run a page and noticed that I have 35k likes, but only 18 subscribers. What is the difference?
I've reviewed some other pages and did not find a link to subscribe to them.
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According to the Facebook spokesperson quoted in this Marketing Land article:
We are currently testing the ability to subscribe to Pages with a small group. This feature allows people to receive updates from Pages without liking the Page. We have no further details to share at this time.