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I've been trying to figure out how to add locations for special events (conventions, tradeshows, etc). So far no luck. What's the procedure for doing so? Some of these events I can visit beforehand if a GPS check-in is required, but many of them I'm unable to visit (as we may be sending sales people to an event a thousand miles away from where I am).

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You can add a place on foursquare using the webpage below:

https://foursquare.com/add-place

Just type "Event" for the category.

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