In HipChat it's relatively trivial to paste a URL to the chat window and have that link become a live clickable URL.
However, when HipChat posts messages from Jira, it displays links who's text are different from the link URL itself, so it must be possible to display links with custom text instead of the URL.
For instance:
Instead of messaging "Click Here: https://webapps.stackexchange.com/questions/ask"
One might desire to instead message "Click Here"
Is there a message syntax in HipChat that allows links with custom text?