When I want to find out more about a web app and its company, where should I look?

For example I really like Remember The Milk - how can I find out how many users (average) they have?

I tried looking at Alexa but their data doesn't make a lot of sense for web apps (how do you count page views in a web app?).

closed as off-topic by Rubén, user79865, jonsca Mar 31 '16 at 1:38

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Typically this information is not provided by many startups. User count and activities are a direct measure of company value and during the initial stages of companies they will, typically, keep this information close to their chest (unless it's REALLY impressive). The best gauge you can use to find out info about websites and the people behind them would be blogs that focus around that.

As a result, you'd be hardpressed to find significant statistics on the company and it's success. On the other hand, VC funding and amount of money raised is particularly public and sometimes a good indicator of the movers and shakers. Some sites which focus on the public aspects of exciting companies would probably be your best bet. The top ones which come to mind are:

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