If you use Facebook, you can see on a page's wall, it is written for example:

272 likes. 8 people talking about this

The number of likes is understandable, but what does "8 people talking about this" mean? Does it mean that 8 people have tagged this page on a particular day?

2 Answers 2


It's part of the whole Page Insights metrics that measures how engaged users are with the Page.

One time Facebook.com had this written out as:

How is People Talking About This defined for each of my Page posts?

People Talking About This is the number of people who have created a story from your Page post. Stories include:

  • Sharing, liking or commenting on your post
  • Answering a question
  • Responding to an event
  • Claiming an offer

So that means anything from

  • Liking the Page
  • Posting on the Page's wall
  • Tagging the Page in a photo
  • Commenting on or sharing a post made by the Page
  • Saying you're going to one of its events

Direct interactions with any of the Page's posts, events or other updates is what's counted.


It "sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page".

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