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If you use Facebook, you can see on a page's wall, it is written for example:

272 likes. 8 people talking about this

The number of likes is understandable, but what does "8 people talking about this" mean? Does it mean that 8 people have tagged this page on a particular day?

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2 Answers 2

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It's part of the whole Page Insights metrics that measures how engaged users are with the Page.

One time Facebook.com had this written out as:

How is People Talking About This defined for each of my Page posts?

People Talking About This is the number of people who have created a story from your Page post. Stories include:

  • Sharing, liking or commenting on your post
  • Answering a question
  • Responding to an event
  • Claiming an offer

So that means anything from

  • Liking the Page
  • Posting on the Page's wall
  • Tagging the Page in a photo
  • Commenting on or sharing a post made by the Page
  • Saying you're going to one of its events

Direct interactions with any of the Page's posts, events or other updates is what's counted.

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It "sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page".

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