Similar to my previous question. I started a short paid ad campaign for my page. Once I opened a New Page Insights, I saw the Engagement box, which says:

enter image description here

What are “Post Clicks”? All posts on my page are not clickable. I thought that a Facebook user can't click on a post itself. He or she can only click on Share, Like or Comment.

How can I have 14 post clicks, if my page has zero likes, zero comments and zero shares? From where did that 49 came from? What am I missing?

BTW: I asked the same question on Facebook Community.

1 Answer 1


Post clicks are "the total number of clicks on your post, not including likes, comments, or shares. "

See more: Social Media Examiner: Facebook insights

  • 1
    That would mean, that if I post a photo and someone clicks on it, to see the larger version, that counts like one post click, right?
    – 2222faces
    Jan 16, 2014 at 8:35

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.