I have a website. To track the mail address of my users on Google Analytics I include the following script:

     1,                   // Slot #1
     'email',             // Variable name
     'email@example.com', // Variable value
     1                    // Scope = visitor-level, optional

I'm not a frequent user of Google Analytics.

How can I see the individual email address of users in the GA web tool (no premium account)?


You need to create a report for your custom variables under AudienceCustom variables: Custom variables menu item

From here, click Customize:

Customize menu item

Under Dimension drilldown, you should be able to find your custom variables in the list:

Custom variables

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.