My product's Twitter followers come from various countries.
Some want to read tweets in Japanese, others prefer English, etc.
I usually post a tweet in Japanese immediately followed by its translation in English. Not optimal.
I could split into several Twitter accounts, but that would mean more overhead work. That would also mean less followers (which for many people is a mean of measuring popularity, like it or not). A global account is definitely better.
QUESTION: Can I localize a tweet?
The same tweet, with both Japanese version and English version.