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We need a Google+ custom URL for our company. However, Google suggests one different from what we wanted.

How can we acquire our particular, vacant, custom URL?

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You pretty much can’t. Not at the moment anyway.

Your custom URL can’t be changed. It will be preassigned based on things like your name or the name of your linked website. You may also need to add a few letters or numbers to make it unique to you.

Source.

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