I have a URL ready to be followed. I am sending an email using Google script, and in this email I need this link to be there but I do not want it to be:


I would like it to be Example.


You need to send HTML email to do that.

In Google Apps Script you do that by specifying a htmlBody element to the MailApp.sendMessage method:

 to: "recipient@example.com",
 subject: "Your link",
 htmlBody: "Here is your example link: " +
           "<a href=\"http://example.com/this/is/very/ugly/when/it/comes/to/sending/emails\">Example</a>"

See the documentation for MailApp.sendEmail.

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