Does Facebook have a way to target the spouse of someone who meets certain demographic/interest criteria? For example, could you target an ad to spouses of firefighters or spouses of teachers?


No, there is no direct way. There are seven ways to target an audience:

  1. Custom Audiences
  2. Location
  3. Demographics
  4. Age & Gender
  5. Interests
  6. Behaviors
  7. Connections

In your case you can use Custom Audiences option. For this You should know all the firefighters' and teachers' spouse Facebook ID or email address or username.

You can try Demographics/Interests also but it will target all the people.

  • You say there are seven ways, but you list six. Is one missing or is that just an oversight? – ale Jan 26 '16 at 14:18
  • Number seven is Connections. @serenesat just forgot to add the 7. after Behaviours. – fionaredmond Jan 26 '16 at 14:53
  • @fionaredmond: Yes, you are write. @AIE. Just added. I was forget to write 7. before Connections. – serenesat Jan 26 '16 at 17:37

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