What you pasted is only a partial section of a declaration, but what the full declaration you pasted seems to do is declare an array variable containing a string containing what could very plausibly be hex code...
Looking at the full code I would suggest that context will be key in this case, as it would seem unusual for a blog to need to be throwing about what is apparently hex code all over the place, but it is possible, particularly if the site is a tech site, that this is some sort of easter egg or hidden feature, or part of some underlying functionality of the site, and not directly malicious. On the other hand it is possible the code is malicious, though unless you have prior reason to suspect the website is doing something it shouldn't, there's no 'smoking-gun'. That is, there's nothing there which would prove the website was breaking the law or directly attempting to harm you or your computer.
Also it depends what you mean by suspicious. The code is definitely interesting...