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I am using teachable.com to sell courses and want to track conversions with the Facebook Ads pixel.

Typically you add something like this to the "Thank You" page:

  fbq('track', 'Purchase', {
  currency: 'USD',
  value: 18.00,
  content_name: 'courseName
  content_category: 'courseCategory'
  });

But because my customers can use coupon codes the value is often different.

Now the "Thank You" URL contains the final_price parameter:

http:/mycoursesite.com/courses/plug-n-play-routine-basic/purchased?purchased=113315&purchased_course_id=77235&purchased_list_price=1500&final_price=0&currency=EUR&payment_method=coupon&user_id=884307&email=bj%40stagebound.de&purchased_at=1469815636&is_recurring=false&sale_id=2210078

Is there a way to get the final_price value into the Facebook pixel value parameter?

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You can do that easily with Pixel Enhancer, it's a free tool we developed at LeadsBridge to automatically fire Facebook standard events. Try it out and just contact our support if you have any problem. http://leadsbridge.io/facebookpixelevents

  • "Don't tell - show! The best way to avoid being seen as a snake-oil salesman is to demonstrate a solution rather than simply asserting the problem can be solved." -- from this site's guidelines on promotion – user79865 Aug 8 '16 at 16:19

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