I help manage the Facebook page of a business with 10,000+ very dedicated fans.
While there's highs and lows, the page normally receives fairly strong feedback on any type of post. The most reliable guarantor for strong participation is product sweepstakes. The products are relatively pricey and fans appreciate the opportunity to get some of them for free.
We have a series of videos that come with a sweepstakes. Yesterday, I posted an image announcing the video and the sweepstakes.
The participation was obscenely low - so much so that I can't help but suspect something is wrong: after 6 hours and purportedly over 4,000 views, we gained three likes, and one entry in the sweepstakes (in the form of a comment underneath the post).
For comparison, the previous sweepstakes, after 24,000 views, yielded 196 likes, 213 comments, and 104 shares.
The sweepstakes are almost identical in layout and prizes on offer.
I restarted the whole thing this morning, this time embedding the video itself, and boosting the post to our audience and their friends, but the numbers are not looking much better.
What could be wrong?
Could we be being blocked or throttled by Facebook for some reason?
How would one go about investigating that?