When I do a search on Amazon France, one of the URL parameters is "ÅMÅŽÕÑ", as in the URL below:


Any idea why they have this strange parameter there?

1 Answer 1


Using special characters is a method to tell the browser to use UTF8 encoding, and this probably is Amazon engineers putting in a bit of an easteregg instead of a dull utf8=✓ thing.

For the record, all non-English versions have an __mk_{languagecode}_{countrycode} as URL parameter, the only one I found to differ from the ÅMÅŽÕÑ thing is the Japanese version, which uses カタカナ. カタカナ is Katakana spelled in Katakana.

  • That can be found on brazilian portuguese amazon too. :) Commented Dec 4, 2020 at 14:00

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