From [Quotas for Google Services - Apps Script - Google Develpers](https://developers.google.com/apps-script/guides/services/quotas#exception_messages) > _Script invoked too many times per second for this Google user account._ This indicates that the script began executing too many > times in a short period. It most commonly occurs for custom functions > that are called repeatedly in a single spreadsheet. To avoid this > error, code your custom functions so that they only need to be called > once per range of data, as explained in the [guide to custom > functions](https://developers.google.com/apps-script/execution_custom_functions). From "guide to custom functions" [Custom Functions in Google Sheets - Apps Script - Google Developers](https://developers.google.com/apps-script/guides/sheets/functions) > ###Optimization > > Each time a custom function is used in a spreadsheet, Google Sheets > makes a separate call to the Apps Script server. If your spreadsheet > contains dozens (or hundreds, or thousands!) of custom function calls, > this process can be quite slow. Pay special attention to the following excerpt from the same previous referred source > Consequently, if you plan to use a custom function multiple times on a > large range of data, consider modifying the function so that it > accepts a range as input in the form of a two-dimensional array, then > returns a two-dimensional array that can overflow into the appropriate > cells. Again from [Quotas for Google Services - Apps Script - Google Develpers](https://developers.google.com/apps-script/guides/services/quotas#exception_messages) (just replace Calendar by route) > _Service invoked too many times_: _Calendar_. This indicates that the script called the given service too many times in one day.