A now defunct free social networking site similar in practice to Facebook Platform and MySpaceID.

Google Friend Connect took a decentralised approach, allowing users to build a profile to share and update information (through messaging, photographs and video content) via third-party sites. These sites acted as a host for profile sharing and social exchanges.

Google Friend Connect used open standards such as OpenID, oAuth and OpenSocial and, by doing so, freed users from having to register for additional accounts or usernames. Once authenticated they could use their existing profile and access a social graph when posting messages.