You can't. We use shortlinks like that internally and the recommendation applies to internal products only (e.g. a page changes the URL, we don't need to update the product and just update the shortlink).
For your purposes, you can either use the direct link to the MSDN page or use one of the available URL shortening services.
According to Mike Kinsman Owner Monday, August 29, 2011 8:01 PM:
I think you're asking how to switch your MSDN Subscription to a
different Windows Live ID. Is this the case? If so, this is easy to
do, you can just take your subscription information (first name, last
name, email address on the subscription, and your Subscriber ID).
You also ...