I read this TechRepublic article and thought I would retweet it.
Here is what I usually do in such situations:
- Search for the news website's official Twitter account.
- In this official account, look for the tweet that announces said article.
- Retweet that tweet.
Quite a lengthy procedure...
Today I noticed the "Twitter" button on the news website, and clicked it, thinking it was an easy way to perform a retweet.
But it did something else:
<text of the original tweet> <short URL> via @<thenewswebsite>
I am a bit surprised they would push for such tweets, instead of retweets.
What is the advantage of using this format, rather than a normal retweet?