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I have a Google Docs form that I use to track my customers complaints. I want my customers to have a complaints number when I'm talking with them.
Is it possible to have a "counter" field pre-fill with an incremental number?
Google Forms doesn't have a short ID or reference number. Instead it use a timestamp but it's not displayed to the form respondent.
Consider to send to your customers an email with the reference number to be used.